Earthshot Catalog｜デジタルガレージ

“Moonshot” to “Earthshot”

60 years ago, John. F. Kennedy, the president of the United States declared “Moonshot” to take mankind to the moon in his speech for the Project Apollo. The challenge to “Moonshot” later led to the invention of the Apple II personal computer, the World Wide Web and the Internet.

Further, the “Whole Earth Catalog” became the bible of “Moonshots” movement in Silicon Valley. The message, “Stay Hungry. Stay Foolish.” from the last issue of “Whole Earth Catalog,” which was published before the birth of the Internet, led to the founding of Apple by Steve Jobs. It was also carried on to the next generation in his legendary commencement speech at Stanford University.

Digital Garage declares “Earthshot” with Stewart Brand, a founder of the “Whole Earth Catalog.” In the era of ESG, humanity’s pendulum is now switching from centrifugal force toward the moon to centripetal force toward the irreplaceable earth to cause a “great reset.” The earth as seen from space has no borders, and we are all part of an ecosystem.

New Context Designer DG

Digital Garage will continue to design “new contexts” for a sustainable society with technology.

“Stay Hungry. Stay Foolish.” to be engraved in the mind.

Whole Earth Catalog

Stewart Brand

Founder/Editor of the Whole Earth Catalog / President of The Long Now Foundation

The Whole Earth Catalog is a legendary publication that impacted the hippie culture and the hacker culture that followed. On the theme of “Access to Tools,” it was published in 1968 to showcase useful products and information as wisdom for living on the earth. It played the role of a search engine, a social networking service, or an online community in the world before the advent of the Internet. The theme of the Whole Earth Catalog has been passed on to the ideology of Silicon Valley, leading to today’s Internet (IT) revolution. It is well known that Steve Jobs referred to a phrase from the back cover of the last issue of Whole Earth Catalog, “Stay Hungry. Stay Foolish.” in his commencement speech at Stanford University in 2005. This year, Stewart Brand’s documentary was screened at SXSW and is attracting renewed attention from around the world.

Earthshot Project

Earthshot project is working to introduce startups around the world that are working on ESG from a global perspective. As part of this project, Digital Garage will produce videos introducing startups and archive it as a database of startups.